Resume

  • January - December 2023, Bogota, Colombia

    • Developed and implemented comprehensive brand identity including logo design, brand guidelines, and various brand collateral such as e-commerce packaging, product tags, thank-you-for-your-purchase cards, and clothing labels.

    • Curated product names and descriptions aligned with brand messaging, leveraging details from tech packs and ensuring consistency across all platforms.

    • Optimized SEO elements including tags, meta-titles, descriptions, and URLs to improve online visibility and search engine rankings.

    • Acted as the primary point of contact for suppliers, manufacturers, and third-party providers, managing day-to-day communication and negotiating photo fees and usage rights.

    • Developed launch documentation for product attributes and tagging, and handled back-end product data management.

    • Identified site optimization opportunities, collaborated with web developers to enhance site functionality, and contributed to process optimizations for an improved overall user experience and site features.

  • January 2022 - June 2022

    • Co-wrote "Dalato," a contemporary Swedish coming-of-age short film that explores themes of friendship and unspoken love amidst the challenges of deportation.

    • Collaborated closely with the director to infuse authenticity into the narrative, drawing from their experience at Sweden's migration agency.

    • Played a key role in refining the screenplay, elevating the stakes for the characters and introducing innovative storytelling techniques, such as using "subtitles" as dialogue.

    • Throughout production, ensured authenticity in character portrayal, leveraging the director's expertise to bring depth and resonance to the story.

  • June 2020 - June 2022, Stockholm, Sweden/Cannes, France

    • Coordinated targeted outreach efforts to potential buyers and industry distributors, leveraging networking opportunities and industry events such as the Cannes Film Festival to showcase the film's commercial viability

    • Coordinated international market activities, managed contacts, and facilitated effective communication with international distributors, contributing to the success of films on a global scale.

    • Tracked and reported deal status with international film distributors, liaised with internal teams for the preparation of international sales materials, and provided critical status reports to senior leadership, contributing to organizational alignment and success.

  • October 2021 - December 2021, Stockholm, Sweden

    • Orchestrated the visual storytelling for the film "Allured,” through cinematography to delve into Maria's internal conflict, employing a 16mm lens and static shots to convey her struggle for control and inner turmoil.

    • Crafted a somber atmosphere through meticulous lighting techniques and extended scenes, immersing the audience in Maria's emotional journey and heightening the film's impact.

    • Explored the complex dynamics between a female teacher and student within the ballet world, skillfully highlighting themes of power and dependence through visual composition.

    • Employed handheld shots to depict Maria's forbidden desire with intensity and vulnerability, adding depth and authenticity to her character arc.

  • August 2021 - September 2021

    • Crafted a compelling and impactful short film narrative addressing the sensitive topics of child prostitution within families and drug abuse.

    • Drew thematic inspiration from Vera Efron's seminal work "Sold," infusing depth and authenticity into the storytelling process.

    • Explored the hidden realities and complexities of everyday life, unveiling the harsh struggles endured by individuals ensnared in the cycle of trauma and survival.

    • Collaborated closely with production team members to ensure the seamless translation of vision onto the screen, maintaining fidelity to the project's emotional resonance and thematic depth.

  • August 2019 - June 2020

    • Collaborated with the sales department by managing event logistics, administrative tasks and coordinating staff to ensure smooth execution of events

    • Worked closely with marketing team to develop promotional materials for sales and fundraising initiatives, contributing to increased brand visibility

    • Maintained strategic alignment by reporting to senior management through regular status reports and daily communications

    • Prioritised customer satisfaction by addressing inquiries and gathering valuable feedback from events

  • November 2020 - December 2020, Stockholm, Sweden

    • Crafted a compelling short film narrative exploring mental health themes, drawing inspiration from a real-life incident documented in the Los Angeles Times.

    • Centered the story around the scenario of a woman mistakenly entering the wrong car, using it as a catalyst to delve into the complexities of human perception and response during challenging circumstances.

    • Collaborated closely with production team members to ensure the seamless translation of vision onto the screen, maintaining fidelity to the project's emotional depth and thematic resonance.

Experiences

  • March - June 2024, London, United Kingdom

    • Developed a deep understanding of digital marketing strategies, including campaign optimization, keyword targeting, and audience segmentation, through hands-on projects, simulations and case studies.

    • Acquired proficiency in leveraging digital analytics tools to measure campaign performance, analyze data insights, and make informed decisions to drive business objectives.

  • January - March 2024, Madrid, Spain

    • Developed expertise in crafting comprehensive marketing plans encompassing fundamental marketing mix elements, strategic objectives, and competitive analysis, through hands-on projects and simulations.

    • Applied theoretical concepts in a marketing strategy capstone project, devising innovative strategies and solutions to address real-world marketing challenges, demonstrating strategic thinking and analytical skills.

  • August 2021 - June 2022, Stockholm, Sweden

  • November - December 2020

Education