Resume

  • January - December 2023, Bogota, Colombia

    • Developed and implemented comprehensive brand identity including logo design, brand guidelines, and various brand collateral such as e-commerce packaging, product tags, thank-you-for-your-purchase cards, and clothing labels.

    • Curated product names and descriptions aligned with brand messaging, leveraging details from tech packs and ensuring consistency across all platforms.

    • Optimized SEO elements including tags, meta-titles, descriptions, and URLs to improve online visibility and search engine rankings.

    • Acted as the primary point of contact for suppliers, manufacturers, and third-party providers, managing day-to-day communication and negotiating photo fees and usage rights.

    • Developed launch documentation for product attributes and tagging, and handled back-end product data management.

    • Identified site optimization opportunities, collaborated with web developers to enhance site functionality, and contributed to process optimizations for an improved overall user experience and site features.

  • June 2020 - June 2022, Stockholm, Sweden/Cannes, France

    • Coordinated targeted outreach efforts to potential buyers and industry distributors, leveraging networking opportunities and industry events such as the Cannes Film Festival to showcase the film's commercial viability

    • Coordinated international market activities, managed contacts, and facilitated effective communication with international distributors, contributing to the success of films on a global scale.

    • Tracked and reported deal status with international film distributors, liaised with internal teams for the preparation of international sales materials, and provided critical status reports to senior leadership, contributing to organizational alignment and success.

  • August 2021 - June 2022, Stockholm, Sweden

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Experiences

  • March - June 2024, London, United Kingdom

    • Developed a deep understanding of digital marketing strategies, including campaign optimization, keyword targeting, and audience segmentation, through hands-on projects, simulations and case studies.

    • Acquired proficiency in leveraging digital analytics tools to measure campaign performance, analyze data insights, and make informed decisions to drive business objectives.

  • January - March 2024, Madrid, Spain

    • Developed expertise in crafting comprehensive marketing plans encompassing fundamental marketing mix elements, strategic objectives, and competitive analysis, through hands-on projects and simulations.

    • Applied theoretical concepts in a marketing strategy capstone project, devising innovative strategies and solutions to address real-world marketing challenges, demonstrating strategic thinking and analytical skills.

  • August 2021 - June 2022, Stockholm, Sweden

  • November - December 2020

Education

Volunteering

  • August 2019 - June 2020

    • Collaborated with the sales department by managing event logistics, administrative tasks and coordinating staff to ensure smooth execution of events

    • Worked closely with marketing team to develop promotional materials for sales and fundraising initiatives, contributing to increased brand visibility

    • Maintained strategic alignment by reporting to senior management through regular status reports and daily communications

    • Prioritised customer satisfaction by addressing inquiries and gathering valuable feedback from events